![]() However, one of the team decided to flip the discussion on its head… Naturally, when planning the campaign, the questions being asked where the obvious ones: “How can we generate an extra £3 billion?” “How many more customers do we need?” and so on. The goal of the campaign was to the point – an additional £3billion in revenue needed be generated over a two year period. Hunting ‘Outside the Box’Īd agency AMV.BBDO were asked to pitch a TV campaign for Sainsbury’s. Now, you should be asking yourself: “How do you change a problem you can’t solve into one you can?” Let me share with you an example from the talk. Or, perhaps more simply, turning a problem you can’t solve into one you can. Predatory Thinking: Thinking strategically and creatively to outmanoeuvre the competition, to give yourself the advantage while others are standing still. He was Dave Trott, Executive Creative Director at CSTTG.ĭave spoke about a wide range of topics including creativity, standing out from the crowd, targeting opinion formers and more, but one topic in particular resonated with me: “Predatory Thinking.” I was recently at an SEO conference in Brighton where one speaker in particular stood out, for me, from the rest. Then, thinking like a predator can produce the solution. ![]() First: you need to understand the problem. Pete Winter, Managing Partner at Tomorrow People, says that there are two stages to producing a strategy. What is predatory thinking? And how can it help you produce killer strategy?
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